read my

insanely insightful (!!)

biography

slow style & mindful mends

things i like

(9/10 grandmas approve).
doing things
out & about
good food
& drink
slow style & mindful mends
doing things
out & about

things i like

(9/10 grandmas approve).
9/10 grandmas approve
9/10 grandmas approve
9/10 grandmas approve
9/10 grandmas approve
9/10 grandmas approve
9/10 grandmas approve
good food
& drink

Things I'm good at
(just ask my mom).

User Experience Design
Information Architecture
Wireframing
Prototyping
User Flows
Journey Mapping
Design Systems
User-Centered Information Systems Development
Design Thinking
Interaction Design
Personas
Storyboarding
Affinity Diagrams
Accessibility & Inclusive Design
User Interface Design
Research & Analysis
Usability Testing
A/B Testing
Research Methods
Ethnography
Hypothesis Testing
Study Design
Screener/Survey Design
User Interviews
Data & Content Analysis
Descriptive & Inferential Statistics
Tools & Software
figma
Mural
miro
Optimal Workshop
Balsamiq
Qualtrics
NVivo
SPSS
Jira
Web Design & Technical Skills
html
css
Python
Wix Studio
webflow
Adobe Experience Manager
Shopify
CMS

my design process

I immerse myself in the world of the users or stakeholders.
Through engaging interviews, thoughtful surveys, and keen observations, I aim to truly understand their needs, challenges, and contexts.
1
1
Empathize

I immerse myself in the world of the users or stakeholders.

Through engaging interviews, thoughtful surveys, and keen observations, I aim to truly understand their needs, challenges, and contexts.
I bring clarity to the problem.
I distill my research findings into insightful user personas and craft a clear problem statement that will guide our creative journey.
2
2
Define

I bring clarity to the problem.

I distill my research findings into insightful user personas and craft a clear problem statement that will guide our creative journey.
This is where the fun begins!
I unleash my creativity, generating a wide array of ideas through brainstorming, sketching, and mind mapping. I embrace the freedom to explore all possibilities, focusing on quantity to spark diverse thinking.
3
3
Ideate

This is where the fun begins!

I unleash my creativity, generating a wide array of ideas through brainstorming, sketching, and mind mapping. I embrace the freedom to explore all possibilities, focusing on quantity to spark diverse thinking.
I start bringing ideas to life.
I create simple, tangible representations like sketches and wireframes. By developing multiple prototypes, I can quickly refine and improve based on early feedback.
4
4
Prototype

I start bringing ideas to life.

I create simple, tangible representations like sketches and wireframes. By developing multiple prototypes, I can quickly refine and improve based on early feedback.
I take these prototypes to the real world.
I invite users to interact with them, gather their feedback, and keenly observe their experiences. This helps me pinpoint what works and what needs tweaking.
5
5
Test

I take these prototypes to the real world.

I invite users to interact with them, gather their feedback, and keenly observe their experiences. This helps me pinpoint what works and what needs tweaking.
It’s time to develop the final design.
I incorporate all the valuable feedback and refinements, focusing on detailed design and production to bring the solution to life in the best possible way.
6
6
Implement

It’s time to develop the final design.

I incorporate all the valuable feedback and refinements, focusing on detailed design and production to bring the solution to life in the best possible way.
I assess how the solution performs.
I gather user feedback and performance data to see if it meets our goals. If needed, I iterate further to enhance the design based on real-world usage.
7
7
Evaluate

I assess how the solution performs.

I gather user feedback and performance data to see if it meets our goals. If needed, I iterate further to enhance the design based on real-world usage.
Throughout the process, I stay flexible and open-minded.

I enjoy the journey of continuous improvement, making sure the final product not only solves the problem but also meets the needs of everyone who uses it.