Sunnyside Up Camp was gearing up for their 10-year anniversary of summer camp programming and needed a website redesign that would reflect their legitimacy and appeal to their target audience. They desired a “fun” look for the site that would be easy to maintain after handoff, and they needed a CMS that was user-friendly and future-proof.

‍

I collaborated with Sunnyside Up Camp to optimize their site's information architecture. I conducted a thorough site audit to analyze its health and performed a direct competitor overview to establish Sunnyside Up Camp's position relative to competitors and industry standards.

‍

I delivered a comprehensive website redesign and copywriting focused on service and program refinement. The solution involved creating a site that offered detailed program and service-specific information, effectively communicating to current and potential campers and their families. All photos, logos, and digital assets were provided by Sunnyside Up Camp.